Expertise and services

We bring the benefit of decades of experience working with over 120 charities, developing hundreds of propositions, appeals, campaigns, products and programmes, across a wide range of channels, including digital donor recruitment, retention, and development, and supporter journeys to maximise engagement and income.

With over 25 years of experience in mass participation events fundraising, Pivotal Fundraising can help you develop new product ideas to engage new audiences and create new income streams, or optimise the income and return on investment of your current events fundraising products and portfolio.

Our in memory experience and insight, across all areas of public fundraising, will help your charity meet the needs of your supporters and potential supporters, with benefits across your whole public fundraising programme.

The last few years have seen many charities increasing their investment in promoting in memory giving and support. So it’s important to make sure your in memory support offers and opportunities are aligned with what matters to the people who are considering supporting you in this way, and to understand how best to care for and steward those supporters; so as many of them as possible stay with you in the longer-term. Research points strongly to your in memory supporters being among the most likely to leave a gift in their will, so this is an area you can’t afford to neglect.

From helping you to identify your important and priority audiences for legacy giving -through data analysis and modelling, and various research methods – to developing a compelling gifts in wills proposition and key messaging, and the best promotion and marketing to ensure these reach and persuade the people who are most likely to support you, our experience working with charities of all sizes across a wide range of causes – both national, ‘household name’ charities, and smaller, locally-operating charities – means we bring valuable experience, insights, and expertise that will help you grow income from this special kind of giving in the short, medium and long-term.

Whether you want to optimise your income and return on investment from your existing prize-led income generation activities (e.g. raffles, lotteries, competitions, or prize draws), or you are looking to develop a new test campaign or programme from the ground up, we can help. We love to collaborate with your team and your existing suppliers to help you identify small changes your charity can make that will have a big impact, as well as develop brand new approaches to your marketing and promotions to stimulate significant growth in your programmes and your income.

Our experience working with over 120 charities on individual giving programmes – from large national charities to small charities who are starting out in individual giving, or taking their next step up – has seen us develop approaches to stimulate and grow mid-value and high value giving, to ensure donors who are able to give at higher levels are provided with opportunities that motivate them and enable them to contribute even more meaningfully to your mission.

We worked with one large, national charity whose income from individual giving immediately rose by tens of thousands – and was sustained at that level across each appeal – because we identified their donors with higher giving potential were not engaging with their appeals and developed new approaches specifically designed for them.

We have also worked with charities to develop new giving products and programmes to attract new higher level donors – many of whom have major donor giving potential.

Would you like us to help your charity grow income from these often overlooked, yet important, audiences?

We have conducted everything from strategic reviews of charity membership programmes, to new member proposition and programme development.

If your charity is either a membership organisation, has an existing membership product or programme, or both, speak to us about how we can help you to ensure this is delivering as as much as possible for your audiences and your mission.

If your organisation is looking at growing its base of individual supporters, to increase your organisation’s influence, and income, we can help.

You may have heard activities like these referred to as ‘value exchange’ products and programmes, or as ‘lead generation’. We feel strongly that organisations’ missions benefit much more from identifying authentic alignment between your strategy, values, and goals, and the people who share them.

We work with charities who understand that offering people opportunities to partner with them to effect the changes they want to see in the world, and to join a powerful, growing, coordinated movement of people who share the same goals, achieves far more than offering them a ‘freebie’ incentive to get their contact details. If you want our help to dig deep to identify the audiences and actions that align with your strategic plan and goals, and create a movement for social good we’d love to hear from you.

If you want to attract more donors, let’s just call it that and get cracking with developing some really focused appeals, products, campaigns and programmes to attract donors whose values and motivations are in alignment with your organisation’s, who are more likely to support you in the long-term – ensuring you have enough unrestricted income to deliver your mission over the coming years without compromising on your impact.